Trusted Brands 2012 - Singapore

Trusted Brands 2012 Winners in the Singapore
Winner for Category
AIA Singapore is a leading life insurer that champions PROTECTION to help families in Singapore to bridge their underinsurance gap and lead fulfilling lives, through our innovative and comprehensive protection proposition.
Growing with the community for the past 80 over years and serving more than 1 million policyholders in Singapore, AIA Singapore has been serving our customers since 1931. Always anticipating customers’ financial and protection needs, AIA Singapore has a clear vision for growth and endeavours to delight each and every customer.
At AIA Singapore, we will strive to generate more value for our customers. With a dedicated and motivated workforce, unified by a desire to provide the highest level of service, we can look forward to a brighter and more prosperous tomorrow.
crystal jade
Winner for Category
Over the years, Crystal Jade has committed itself to preserving the fine art of Chinese cuisine and to serve customers with traditional flavours that have been relished for generations.
We are passionate about bringing you the finest delicacies served in contemporary ways. At Crystal Jade, we make it our goal to offer exceptional food quality, and excellent customer service in a congenial ambience.
Through this dedication, our restaurants have become a favourite of food lovers throughout the world.
You will find Crystal Jade restaurants just about everywhere in Singapore. We have also established a strong presence across the region in China (Beijing, Shanghai, Hangzhou, Qingdao, Guangzhou, Foshan, Shenzhen and Hong Kong), Thailand (Bangkok), Malaysia (Kuala Lumpur), Vietnam (Ho Chi Minh City), South Korea (Seoul), Indonesia (Jakarta, Surabaya, and Medan), Philippines (Manila) and Japan (Tokyo).
Our fine dining concepts include Cantonese and Teochew cuisine. You will also find authentic Korean cuisine and Continental boutique-style cafés under specialty concepts. We count among our diverse casual dining offerings Lanzhou La Mian and Shanghai favourites, Cantonese barbecue meat, noodles and congee, Hong Kong Dim Sum and bakeries serving international pastries and breads.
As we spread our wings far and wide, we will continue to improve so as to win the hearts of Crystal Jade customers around the world.
Prepared with love, served from our heart
Winner for Category
Daikin Singapore has been around since 1968 and is a subsidiary of the Daikin Group, headquartered in Japan. Its parent company, Daikin Industries Ltd, is one of the world's largest manufacturers of air conditioning equipment. Applying cutting-edge R & D technology, Daikin is a leading air-conditioner specialist that provides cool comfort for residential, commercial and industrial needs.
From Super Multi-Split Inverter home air-conditioners to innovative Variable Refrigerant Volume (VRV) systems, chillers and air-purifiers, each product is designed to exemplify outstanding quality, while being mindful of the environment in which we live
In Singapore, Daikin was the first to achieve 4 ticks, and also has the most number of 4-ticks air-conditioners. The 4-ticks energy labels are a measure of energy-efficiency and eco-friendliness.
Daikin has also been awarded the Reader’s Digest Trusted Brand in Singapore for 11 consecutive years. The award is all the more meaningful since it is the consumers who vote, and therefore provide testimony to Daikin’s quality and service excellence.
With an eye towards customer satisfaction, nurturing dedicated staff and providing excellent dealer support, Daikin strives hard to utilize our superior technology for the benefit of all. In achieving our goals, we are guided by our principles of Absolute Credibility, Enterprising Management and Harmonious Personal Relations.
In line with our global objective to grow together with the communities everywhere and to touch the lives of everyone, Daikin will continue to create more innovative air conditioners for its customers in the near and far future.
Winner for Category
Dell listens to customers and delivers innovative technology and services that give them the power to do more. The company’s broad portfolio of end-to-end IT solutions—desktops, notebooks, servers, storage, security, networking, mobility solutions, software and peripherals, cloud applications and IT services—support millions of customers in 180 countries around the globe, including 95 percent of global Fortune 500 companies, governments, educators, healthcare organizations, consumers and more than 10 million small-medium businesses. With more than 103,000 team members, 75,000 channel partners and 60,000 retail locations around the world, and total revenues exceeding US$60 billion, Dell today is a global leader in delivering customer-centric technology solutions for businesses and consumers. Today, Dell engages in 2 billion customer conversations each year — on the phone, in person, on and, increasingly, through social media.
Dell exists to provide inspired IT solutions that work harder for all our customers, giving every person, business and organization the tools they need to grow and thrive in the ways most important to them.
Winner for Category
NTUC FairPrice Co-operative Ltd was founded by the labour movement in 1973, with a social mission to moderate the cost of living in Singapore. From one supermarket, it has grown to become Singapore’s largest retailer, with a network of more than 250 outlets comprising FairPrice supermarkets, FairPrice Finest, FairPriceXtra, FairPrice Xpress and Cheers convenience stores. NTUC FairPrice also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company.
Today, with its multiple retail formats serving the varied needs and interests of people from all walks of life, NTUC FairPrice has kept pace with the changing needs of its customers while remaining committed to its social mission and its aspiration to be Singapore’s leading world-class retailer with a heart. For more information on NTUC FairPrice, visit
peel fresh
Winner for Category
peel fresh juiceMARIGOLD PEEL FRESH wins the ultimate seal of consumer approval - it is the one and only brand in the juice category to be awarded the platinum award in the Reader’s Digest Trusted Brands Survey 2012.
While most Trusted Brands are distinguished Gold Winners, MARIGOLD PEEL FRESH have excelled beyond to win the coveted Platinum award. The Platinum Award represents the highest honour conferred on a brand in the annual survey. It recognises a handful of top-notch brands, which achieved a rating score, three times that of its nearest competitor.
On the recognition from consumers, Mr James Wong - General Manager of Malaysia Dairy Industries Pte Ltd said: " As Singapore’s Number One brand, MARIGOLD PEEL FRESH has grown and evolved with its drinkers over the years. We attribute our achievement to the belief and trust that our customers have placed with our brand over the past 26 years.”
Our commitment to innovation, responsiveness to consumer’s demand and consumer engagement have served as key drivers to the Brand’s growth for the past 26 years. While we may be under pressures from competition, we believed it is more important not to lose sight of consumers – specifically need to understand how they perceive, choose and use the brand. Being a leading beverage manufacturer is no longer about producing good quality juice beverages, it is about listening and fulfilling customers’ needs, being innovative in terms of product offering and engaging with your consumers,” added Mr Wong.
Winner for Category
MDIS YouthThe Management Development Institute of Singapore (MDIS), founded in 1956, is Singapore’s oldest not-for-profit professional institute for lifelong learning. MDIS has two main subsidiaries: Management Development Institute of Singapore Pte Ltd (MDIS Pte Ltd) to oversee its Singapore academic operations, and MDIS International Pte Ltd to further its globalisation strategy.
MDIS provides well-accredited courses, seminars and management services and opportunities for individuals to develop professionally through academic programmes in Business and Management, Engineering, Fashion Design, Information Technology, Life Sciences, Mass Communications, Psychology and Travel, Tourism and Hospitality Management. They are offered in collaboration with highly acclaimed universities in Australia, France, the United Kingdom and the United States of America.
The success of MDIS’ graduates is due to the institute’s strong commitment to high quality standards of education. The achievement of the EduTrust Certification (4 years) awarded by the Council for Private Education in 2010 is a milestone for MDIS as it attests to the institute’s exemplary education and business excellence standards. MDIS is also amongst the first batch of Private Education Institutions (PEIs) to receive the Enhanced Registration Framework.
In September 2008, MDIS set up its first overseas campus in Tashkent, the capital of Uzbekistan in Central Asia, to offer world-class tertiary education to students from the Central Asia region.
MDIS inked a landmark deal with EduCity@Iskandar in June 2010 and is the first Singapore private tertiary institution to make its foray into Malaysia. The 30–acre new campus will be funded internally by MDIS. The first batch of students is expected to be enrolled in 2013.
MDIS has representative offices in China, India, Indonesia, Sri Lanka, Thailand and Vietnam. It is also represented by agents throughout Asia, Africa and the Middle East.
Modern Montessory
Winner for Category
The Modern Montessori International Group is a leading provider of Montessori education in Singapore. With 28 centres in Singapore and close to 100 pre-schools in 14 countries across 4 continents, MMI Group commands both a strong local and international presence. Over the past 23 years, MMI has helped transformed Montessori into a household name synonymous with quality and assurance. As a testament of its strength, the Group has been accorded with a host of prestigious accolades and accreditations. Apart from offering preschool services and delivering teacher training programmes, MMI also extends its franchising packages to local and international business partners.
Ocean Health
Winner for Category
Ocean Health Omega 3Ocean Healthcare (S) Pte Ltd was founded by Singaporean Christina Lim in 1995. Christina, a trained pharmacist, brought to the company not just her knowledge as a pharmacist but also her expertise in identifying Food & Drug Administration (FDA) certified quality manufacturing, gained in the United States - from raw materials to product shipment of health supplements - where she had started Ocean Health Lab Inc.
Christina started Ocean Health with a mission to improve the quality of life and self-esteem of her family, friends, and the general public by using her professional training and experience as a pharmacist to develop formulae to alleviate common health complaints and skin problems and make them available at affordable prices.
Ocean Health strives to improve the quality of health and thus the quality of life of its customers by addressing key health problem areas: Energy, Mobility, Physical Appearance, Sight, and Mental Capacity. Many of the company’s products have been developed in direct response to feedback from customers.
The company works hard to earn its customers trust and loyalty. It builds lasting relationships with no questions asked product exchange and return policies, rigorous testing of all products, and regular public education activities stressing preventive health measures to help ordinary people stay healthy.
Ocean Health is proud of its reputation for safe, effective, quality products that remain affordable for the man-in-the-street, and Christina Lim's pledge remains their guiding principle - "Only if it is good enough for my family and me, is it good enough for my customers".
With that, Ocean Health lives up to its claim of "Quality You Can Trust."
Winner for Category
Panasonic is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Panasonic is today renowned for delivering some of the best and cutting-edge technologies to customers, and balancing that innovation with a firm commitment to the environment. We have placed the environment at the center of all our business activities as the company strives to become the No.1 Green Innovation Company in the Electronics Industry by our centennial anniversary in 2018, combining environmental contributions with business growth.
Winner for Category
As a Community Foundation with a social mission, we will continue to provide good quality preschool education, in our kindergarten and childcare centres, with a value for money proposition that caters to all segments of our population.
We cater to the children from families of lower socio-economic status so as to level them up educationally and socially. This is done through implementing a rigorous curriculum, and delivered well so that our children are ready for primary school. Children from families in need are helped through financial schemes.
We want to also cater to children from other background by offering good quality preschool education with a value for money proposition so as to gradually increase our market share and maintain our standing as a Trusted Brand.
We want to offer diversity and avail selected and/or higher end niche programmes to all our children who may not be able to benefit from due to financial constraints.
As the leading preschool operator, we set the benchmark for educational outcomes for preschool.
Royal Umbrella
Winner for Category
Rice 10 kgProduced in Thailand, Royal Umbrella Fragrant Rice is made from premium quality jasmine rice that is guaranteed to be of 100% purity. The grains are carefully selected from the best rice fields with advanced technology and processed under stringent procedures to ensure the highest standards.
What makes Royal Umbrella special is that it requires only one rinse—a characteristic made possible by the production processes, which ensure that the rice is kept so white and clean that just one rinse is needed before cooking.
Royal Umbrella rice remains a favourite among Singaporeans with its deep aroma, soft and fluffy texture, and this heart-warming taste of wholesome goodness has been bringing families together for the past 21 years. It is no wonder that Royal Umbrella has been awarded the annual Reader’s Digest Trusted Brands Award for the rice category from 2004 to 2012. THANK YOU FOR MAKING US NO.1* AGAIN.
*Topseller Private Limited calculation based in part on data reported by Nielsen through its Scantrack service for the Rice Category (excluding house brands and exclusive brands) for the 52-week period ending January, 2012, for the Singapore total modern trade market. (Copyright © 2012, The Nielsen Company.)


About the Trusted Brands Survey

2012 Trusted Brand Award in Asia

2011 Trusted Brand Award in Asia