Trusted Brands - About The Survey

Background
 

Launched in 1999, Reader's Digest Asia’s Trusted Brands Survey is conducted annually and is now in its fourteenth year.
 
The Reader’s Digest Trusted Brands Survey has a well-established reputation as the premier consumer-based and international measure of brand preference. It seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.
 
The survey is carried out on behalf of Reader's Digest by Ipsos in 8 markets: China, Hong Kong, India, Malaysia, Philippines, Singapore, Taiwan, and Thailand. Those surveyed include Reader's Digest subscribers together with randomly selected consumers.
 
 
 
Questionnaire

 
 
Gold & Platinum Trusted Brand Awards

Respondents are asked to name their most trusted brand in each of the product categories, then give each brand named a rating on a scale from 1 (Poor) to 5 (Excellent) on six qualitative criteria: Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovative and Social Responsibility. Each brand then receives a score based on the number of times it was named by respondents, multiplied by the average rating of the six qualitative criteria.

Brands that clearly score above their competitors receive a Gold Trusted Brand Award. Most Trusted Brand award winners achieve Gold status.

The Platinum Trusted Brand Award is reserved for brands with scores three times or more that of the nearest competitor. Platinum can also be awarded to a brand which has a score that is at least twice that of the nearest competitor and an average rating of at least 4 points (out of 5) on the qualitative criteria.
 
 
National & Asia-Wide Winners

Trusted Brand award winners are identified for each of the eight surveyed markets as well as on an Asia-wide level. In order to win an Asia Trusted Brand award, the brand must win a Trusted Brand award in at least 3 of the 8 markets surveyed.
 
 
Contact
Feel free to contact us if you have any queries.
 
READER’S DIGEST IN CHINA
TEL: +8621 6103 0341
 
READER’S DIGEST IN HONGKONG
TEL: +852 2884 5668
 
READER’S DIGEST IN INDIA
THE INDIA TODAY GROUP
TEL: +022 – 66063355
FAX: 022 - 6606 3226.
 
READER’S DIGEST IN MALAYSIA
2020 Media Sdn. Bhd.
TEL: (03) 7710 4923
FAX: (03) 7710 4963
 
READER’S DIGEST IN PHILIPPINES
TEL: +632 725 9001/2
 
READER’S DIGEST IN SINGAPORE
TEL: +65 6843 3406
TEL: +65 6843 3382
 
READER’S DIGEST IN TAIWAN
TEL: +886 2 2746 1515
TEL: +886 2 2746 1512
 
READER’S DIGEST IN THAILAND
TEL: +662 262 2093
 
 
 
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