Trust Survey 2009 - PHILIPPINES

I like the survey. How did you come up with the names? Better if you have a separate article on the process of coming up with the survey. Thanks for always sharing valuable information to everyone. You are helping the world. Hope to have my article soon as my sharing to your group. God bless Reader's Digest.

Articles never getting old Articles published in Reader’s Digest magazine about thirty years ago could read with interest even now. Recently I was resting after suffering from common cold. In order to avoid my loneliness I picked an old Reader’s Digest magazine and went through the contents and picked an article. I have a few old magazines. My random picking I have taken February 1957 magazine. This article was on a diary that Japanese soldier written during the Second World War in 1943. The article was ‘Corporal Kazumi Comes Home’ by Mutsumi Kurahashi. The Japanese soldier died and the diary was delivered to his daughter in Japan by an American lady in 1957. The daughter Mutsumi Kurahashi was 19 years old at that time describe how American lady named Miss Rose Wright visited her village and handed over the diary to her. Mutsumi Kurahashi’s father left her when she was four years old for the battle field. How her feeling about her father and the suffering her father underwent clearly describe this true story. People can read this article with interest even now though it happened 67 years ago. I would like to invite you to publish this article once again for preset readers. Asoka Palamakumbura Peradeniya Sri Lanka.

Things like this is part and parcel of creative PR campaign of organizations and personalities with both political and business interest. The trick is to find the names of these interest groups/personalities at the upper bracket of survey (not necessarily uppermost) so that target audiece will be influenced with such projection of credibility (being rated higher in alleged survey). In short it is symply a clever PR stroke. This type of propaganda is categorized also as black propaganda. They make it appear that it is Reader's Digest initiative when in truth and in fact, the same was commissioned (sponsored) by politicians, businessmen and media partner that you can find at the top 20 of that dubious survey. This PR release is part of election strategy among the protagonists namely: Noynoy Aquino; Manny Villar; Joseph Estrada;and Gibo Teodoro (w/ GMA flavor). It is actually a blessing that the more dignified and more credible Philippine personalities were not included in this sham survey which is nothing but an immoderate form of advertising and a pathethic attempt on immage building.

The Reader's Digest Asia's introduced the poll on its front page by stating, "Philippines’ Most Trusted 2010" and the banner on the front page says, "Philippines, Who Do You TRUST? We reveal the exclusive results of our first ever Asian Trust poll!" The word TRUST was on a BIG CAPS and BOLD font, and the poll was left on small caps. The focus is on the word "trust" away from the word "poll". I read the term in other online news that the list was "predetermined" and the news site was proud of it's own news pillars who belong to the top 20 on "perceived trustworthiness". But it's interesting to note how the news site still found a need to re-interpret, if not, further interpret its RD Asia win, and how it tried to impress by magnifying its winners' rank by citing some of the lesser trusted individuals. What's the need of interpretation if this survey is not vague? Why limit the personalities to 80 (or 55 well known Philippines people mentioned above?)? Given that you are on top 10 or 50 spot and you don't mention that your average (Mean), even if it falls to the least trusted spot, 80 personalities magnify it on a positive note, again without actual giving the average score you got and the rate of people who do not know you, do the math!

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