Philippines Trusted Brands 2023

28 100% voted by consumers. View all results at www.trustedbrands.asia 2023 TRUSTED BRANDS SPEC I AL SUPPLEMENT 25TH ANN I VERSARY 2023 T USTED BRANDS S EC I AL SUPPLEMENT AMilestone Is Reached Trusted Brands in Asia celebrates its silver anniversary F or 25 years, the Reader’s Digest Trusted Brands Trustmark has been helping consumers identify the brands in themarketplace that are value-for-money, reliable and worthy of their business. As a brand, Reader’s Digest itself has celebrated many milestones, not the least turning 100 last year. 2023 is the silver anniversary of our Trusted Brands survey, and is a particularly special moment in the company’s long history. Trust plays an important role in every decision the consumer makes: fromdeciding where to buy groceries, especially during this time of rising food prices and shrinkflation, to what life insurance to purchase to protect their family’s future needs. Post-pandemic rebuilding has created more complications for consumers, with the cost of living pressures making it necessary to shop around for the best deal in every aspect of their household spending. Switching retailers – large and small, across all industries – is now seen as a real threat to businesses that enjoy established customer trust. So what can these companies do to hold onto this trust? While affordability and reliability remain the key drivers in securing and maintaining customer loyalty and trust, the vast majority of brands are looking to better strengthen their core brand values, and this can often mean rebranding to help reach a greater share of the market. 25TH ANN I VERSARY PHOTO: GETTY IMAGES