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1. An "exotic" travel firm
1. An "exotic" travel firm
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In the 1988 Yellow Pages, an ad purchased by the Banner Travel agency was meant to espouse the company’s “exotic travel” options – instead, thanks to a typo by US telco Pacific Bell, it advertised “erotic” travel destinations.

Banner’s owner said the error cost her 80 percent of her business (primarily elderly customers) and was not assuaged when Bell waived the ad’s $230 monthly fee; she later sued for $10 million.

Cost of blunder: $10 million

Nothing is so fraught with challenges, chaos, mayhem and the occasional bouts of pure joy as going on that family journey with kids.

We asked our readers to share their most memorable moments while travelling with kids of all ages – and as usual they did not disappoint.

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