Reader's Digest Singapore Sampler 2022

46 100% voted by consumers. View all results at www.trustedbrands.asia 24 th ANNIVERSARY 2022 TRUSTED BRANDS SPEC I AL SUPPLEMENT Royal Umbrella GOLD RICE ROYAL UMBRELLA takes pride in delivering high-quality rice, which starts with the selection of raw materials for proper rice cultivation. To help farmers ensure Royal Umbrella’s high standards are met, a team of rice specialists work closely with them in the paddy fields. Its harvesting techniques are just one aspect of how Royal Umbrella is helping farmers’ lives and consumer palates. To improve the livelihood of the farmers and the sustainability of their communities, Royal Umbrella started the Sustainability Rice Cultivation Campaign – with the aim of promoting agriculture practices under GAP PLUS (Good Agriculture Practice Plus). To date, the programme has been successful in securing a reliable supply of high- quality HomMali Rice paddy. With the recent launch of the Royal Umbrella Healthy Rice series, consumers are now able to indulge in healthier rice choices with that great Royal Umbrella taste. The new offerings – Thai Fragrant Brown Rice and Thai Mixed Rice (white, brown and red rice) – provide high nutritional value to your meals. More information about the Royal Umbrella Healthy Rice can be found at https://www. royalumbrellasg.com/ruhealthyrice This year, Royal Umbrella embarks on a new journey through “The Gift of Sharing” where Royal Umbrella rice can be presented as gifts to show gratitude to loved ones or make it more endearing with the touch of sustainability by encouraging consumers to upcycle with Royal Umbrella packagings. Several upcycling videos on how to make useful lifestyle gifts – such as a tote bag, water bottle holder, coin pouch, laptop bag, etc will be shared as purposeful gifts while making a meaningful contribution to our planet.  Visit www.royalumbrellasg.com