Philippines Trusted Brands 2025

28 100% voted by consumers. View all results at www.trustedbrands.asia 2025 TRUSTED BRANDS SPEC I AL SUPPLEMENT 27TH ANN I VERSARY 2025 T USTED BRANDS S EC I AL SUPPLEMENT Consumers Want Authentic Connections Successful brands project the values that their customers uphold A wealth of information about a brand is available at consumers’ fingertips, enabling them to bemore knowledgeable and discerning about their brand loyalties. In the age of social media influencers, online reviews and amarketplace overflowing with disruptors, consumers will no longer tolerate brands that ignore social trends, disengage frompolitical discourse, or worse, fail to deliver on promises. And in an age wheremisleading and fake content is only a click away, consumers seek out brands that have integrity, honesty and are transparent in everything they do. In simple terms, promises that brands make to themarket and to their customers must be delivered – without mishap, and without confusion. When a consumer aligns themselves with a particular brand, it is generally a decision that has involved extensive research, both online and word-of-mouth. There are several features he or she will want 27TH ANN I VERSARY