Philippines Trusted Brands 2025

30 100% voted by consumers. View all results at www.trustedbrands.asia 2025 TRUSTED BRANDS SPEC I AL SUPPLEMENT 27TH ANN I VERSARY “Action drives trust”: Engaged and valued brands make themost of opportunities to act to defend its political values. Consumers are inspired by brands that take a stand on issues close to their hearts. What’s more, customers will look to brands with strong identities and values to help define their own social identity. How? They drive an electric car because they value the environment. They purchase insurance froma company with strong fitness andwellbeing activities, such as fun runs, because they share the belief that good health is an asset that can be built through sport. For 27 consecutive years, Reader’s Digest Asia has reached out to consumers across the continent to discover what they expect from the PHOTO: SHUTTERSTOCK brands they trust. This experience makes us uniquely qualified to understand what it takes for a brand to win the trust battle. How do we choose the Trusted Brands winners? We commissioned leading research company Catalyst Research to survey a representative sample across Asia to find out their views on products and services in 45 categories across a broad range of industries. About 8000 individuals were selected across five of the region’s key markets: the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan. Participants were asked to complete an online questionnaire