Singapore Trusted Brands 2024

93 100% voted by consumers. View all results at www.trustedbrands.asia PRIVACYMATTERSABOVE ALL ELSE TOTHECONSUMER 79 % say ‘PROTECTINGTHEIR DATA’ is very important to building trust inabrand. Otherkeyperformanceindicatorsare: respondingquicklytoacustomer’sconcerns (74%), havingaconsistentcustomerexperience (74%), andofferinghigh-qualityproductsandservices (72%). 2 8/ OUT OF /10 MILLENNIALS SAY THEY TRUSTED BRANDSMOREAFTER INTERACTING FACE-TO- FACEWITHTHEMAT LIVE EVENTS. 5 52 % of consumers say they are more likely to buy a product made by a small business, while 46 % have chosen to buy a product because it was made by a small business. 4 50% of consumers polled intend to boost their online spending over the next six months. 3 SOURCES:1.2023EDELMANTRUSTBAROMETERGLOBALREPORT.2.PWC ’S2023TRUSTSURVEY.3.THEGLOBALCONSUMER INSIGHTSSURVEY JUNE2023PULSESURVEY.4.TOPCONSUMERTRENDSOF2023.BLOG.HUBSPOT.COM/MARKETING/ STATE-OF-CONSUMER-TRENDS-REPORT 5.FREEMAN TRUST EVENT 2023.