Latin for ‘true health’, USANA was founded in 1992 by Dr Myron Wentz with the vision to create ‘The Healthiest Family On Earth’. Dr Wentz, an internationally recognised microbiologist, immunologist, philanthropist and pioneer in the development of cell culture technology and infectious disease diagnoses, has dedicated his life to finding solutions to the world’s health concerns and, in doing so, created a superior nutrition system designed to nourish the human body on a cellular level.

“I recognised many years ago that optimal cellular nutrition is key to maintaining long-term health,” says Dr Wentz. “Since that time, I have made it my life’s mission to help people live healthy lives through scientific research, advanced nutritional products, cutting-edge medical facilities, and progressive humanitarian work. I believe, with the help of exceptional nutrition, people can live healthy and more rewarding lives.”

For 30 years, USANA has brought high-quality nutritional products to the global market,  built on one simple idea: if you feed the cells in your body exactly what they need, your health will benefit. This concept fuels USANA’s endless drive to innovate and advance the science of nutrition – putting a healthy, happy life within reach for all.

USANA’s core values – health, excellence, integrity, and community – drive every decision the brand makes from R&D and distribution to point-of-sale and after-sales support. These values both motivate and inspire all team members at USANA, from the scientists leading product development to the customer support professionals – they all strive to build the healthiest family on earth by empowering the individual and embracing our diversity.

Today, USANA is a global business and leader in the health and wellness industry. USANA goes beyond the industry standard by producing pharmaceutical grade nutritional supplements that are safe, complete, balanced and potent. USANA’s patented InCelligence Technology® is an advanced approach to nutrition, and supplements designed with this ground-breaking technology optimise communication between the body’s cells and nutrients in the formula through targeted signalling pathways that help protect the longevity of healthy cellular function.

Thousands of elite and professional athletes, including Olympic, Paralympic, World Cup and World Title and SEA Games medallists, take USANA products as part of their training regimen and lifestyle. They know the safety and quality of USANA products is guaranteed and free of any banned substances. Indeed, the brand’s Athlete Guarantee Program invites selected athletes, some of whom have high profiles, to enter an agreement with USANA. During the term of the agreement, should the athlete test positive for a banned substance included in World Anti-Doping Agency regulations as a result of taking USANA nutritional products, USANA will compensate that athlete two times their current annual earnings up to $1 million, based on the athlete’s personal level of competition, endorsement, and other income, as well as other factors.

As a global company USANA is acutely aware of the importance of sustainability and the company’s role in taking care of the planet and people who inhabit. Thus, the brand is transitioning to new environmentally sustainable packaging to reduce the impact on mother earth. The USANA Foundation provides immediate and long-term global relief for those in severe need. It also leads a network of community-driven partnerships to nourish, equip, and eliminate hunger throughout the world.

The past two years have taught everyone not to take our health for granted and to be more health conscious. But 2022 and 2023 will be new and exciting years as people return to their normal life, and USANA shares this optimism by focusing on the future. For 2023, plans are afoot to launch a series of new products: new weight management products to fulfil different needs of consumers. By offering wide-ranging products, USANA is a perfect choice to achieve optimal health.


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