Did you know these logos have hidden messages?
As consumers, we see company logos daily. If you stop at 7-Eleven, you see its logo as soon as you pull in. If you make a pit stop at Starbucks for coffee, you’ll carry its logo on your coffee cup. Logos are everywhere, but have you ever stopped and really looked at them? There’s more to them than meets the eye.
Turns out, many companies have hidden messages in their logos. Companies like Starbucks, Amazon, and even Goodwill strategically designed their logos to convey subtle messages about things like company values and products. Logos can also try to subconsciously influence buying behaviour, which partially explains why so many logos are red. Let’s look at the hidden messages in logos you see all the time, and why they’re there in the first place.
Baskin Robbins is known for its ice cream, but did you know there’s a hidden message in the logo? Look closely and you’ll see the number 31 in the initials, as in the number of flavours the company began offering in 1953. Why 31? One flavour for every day of the month, so you can try something new every day. Yum!
Amazon is a staple in many online shoppers’ lives, but have you ever wondered what that little arrow at the bottom of the logo means? It’s not just a fun design element – the arrow broadcasts the wide variety of stuff (from A to Z) sold on Amazon.