The most trusted brands in Australia for food and drink products

Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. For the 22nd year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them.

When it comes to the foods and drinks we consume on a regular basis, the following are the brands Australians put their faith in, safe in the knowledge that they are buying a high-quality product worthy of our tastebuds. Find out more about the Trusted Brands here and find the full list of winners here.

Australians young and old have long been proud to call themselves Weet-Bix™ kids. In fact more than 90 years after Sanitarium launched its now-iconic wholegrain cereal, today you’ll find a box of Weet-Bix in almost half of all Australian homes – both the classic original recipe, and some innovative new varieties to cater to people’s changing dietary needs. That’s why, yet again, it’s been voted Most Trusted breakfast food.

Highly commended brands: Uncle Tobys Oats, Kellogg’s Cornflakes

For over 93 years, generations of Aussie cooks have used Western star for all their cooking, baking and sandwich making needs, which is why it’s been voted top spot in the butter category – and the top 4 Most Trusted Brand overall!

Highly commended brands: Devondale, Mainland

When people think Bega, they think cheese. And when they think Bega Cheese, they think of a cheese that always delivers.

Highly commended brands: Mainland, Coon

Enjoyed by generations of Australians since John Cadbury opened the first Australian factory in 1922, Cadbury is Australia’s number one confectionery brand and has been voted Most Trusted Confectionery Brand for 15 of the past 16 years. At the heart of Cadbury is Cadbury Dairy Milk, made with the equivalent of a glass and a half of full cream milk in every 200g of smooth, creamy chocolate.

Highly commended brands: Lindt, Darryl Lea

Since launching in 2006, Mānuka Health has grown into one of the largest global sellers of Mānuka honey, famed for its unique, delicious taste and powerful health-giving benefits, which has seen it stamped the Most Trusted honey for 2021.

Highly commended brands: Capilano, Beechworth

Formed 121 years ago, this co-operative of dairy farmers and stakeholders has been nourishing Australians with their high-quality milk ever since. Their dedication to all aspects of dairy farming has earned them the number one trust accolade among Australians this year.

Highly commended brands: Pauls, Devondale

The top low-calorie sweetener in Australia, Equal is recognised for having the best taste and has the highest loyalty among sweetener shoppers, with a wide range to cater for an array of consumer needs.

Highly commended brands: Splenda, Natvia

We may have missed out on a lot in the last year, but one thing we always had was tea – and when it came time to turn to that cuppa, Aussies staked their trust in these tea brands.

Highly commended brands: Lipton, Dilmah

With a simple philosophy of providing easy, plant-based eating every day, Vegie Delights has been doing just that since launching its peanut-based product, Nutolene, back in 1912. With the growth of its customer base, so has Vegie Delight’s product line expanded, now including 27 tasty, easy-to-use solutions for vegans and vegetarian of such consistently high quality that they have been awarded the most trusted in the vegetarian/vegan food category.

Highly commended brands: Quorn, Beyond Meat