Catering to a diverse mix of customers at different stages of their lives and with very different lifestyles is what makes Panasonic stand out in the market, as it offers a range of home appliances at various entry levels.
Since being founded in Japan back in 1918, Panasonic has been committed to producing high-quality, premium and innovative products. Today, after 55 years of doing business in the Philippines, Panasonic has home appliances – from washing machines and air conditioners to refrigerators – at every price point to delight and satisfy its loyal Filipino customers.
Buying a home appliance is a big decision for a householder, and is never a case of one-size fits-all. For example, while first home owners or newly-weds may want only a basic refrigerator, more established larger households might covet the mid-range bottom freezers or the recently launched high-tech Prime+ Edition Refrigerators.
This new range of premium refrigerators boasts the Prime Freeze feature that keeps meat, fruit and vegetables fresher for longer and ensures that flavours, textures and colours don’t change. They come with three key modes to suit a variety of needs, such as rapid freezing, quick cooling, and cool down.
Panasonic takes pride in being an industry leader in producing appliances that have the highest energy efficiency rating in the industry. Take, for example, the recently launched 2-Door No Frost Deluxe Refrigerator. With a 5-star energy Refrigerator-Freezer category rating, this model of refrigerator is not only highly energy efficient, but features good aesthetic design with sleek lines and premium materials that suit any kitchen space.
Central to the Panasonic Group’s Basic Philosophies is that the customer comes first. The brand’s businesses depend on customers choosing and purchasing its products and services. This is true whether selling individual products or contracting with a customer to provide services regularly. For this reason, Panasonic has built the trust of Filipinos by always thinking from the perspective of their valued customers’ needs, and providing sincere services in a prompt and timely manner whenever any problems arise. This approach has secured the trust of the brand’s customers and also means customers choose a Panasonic product over the products offered by its competitors. A happy customer is an invaluable asset to any brand, and when a customer says, “I’m glad I chose Panasonic”, this endorsement of trust is a winning outcome. Repeated word-of-mouth recommendations from happy Panasonic customers to “yet to decide customers” has allowed the brand to strengthen and grow.
In 2022, Panasonic and the home appliance industry in general, has observed signs of recovery following the pandemic. While the behaviour of consumers has changed to one of being more cautious about their health and how they allocate their household budgets, Panasonic has responded by injecting new features into its product range that address these concerns, engaging with customers with new products that contribute to healthier and better lives. This commitment to understanding what the customer wants, needs and may enjoy having in the future has helped secure the trust of Filipinos and made their lives better and healthier. Panasonic strives to bring innovative home appliances to the local market that are ideally suited for Filipino lifestyles, and this is a winning formula.
Visit www.panasonic.com/ph/
