Maintaining a thriving brand requires a dynamic approach that resonates with both existing and new customers. Through a multifaceted approach that includes pushing the boundaries of technological advancement while delivering unparalleled elegance and utility to customers, Panasonic aligns with the evolving consumer landscape.
Panasonic’s unwavering commitment to societal wellbeing and environmental responsibility also ensures it stays relevant, familiar and front-of-mind with customers. Over the past year, Panasonic’s strategic investments have played a pivotal role in elevating and enriching the brand, and positioning it at the forefront of innovation and sophistication.
Industry-first breakthrough product-offerings included the convenient Bottom Freezer Refrigerator, the elegant Glass Door Refrigerator, and the energy-efficient DC Inverter Refrigerator, as well as the industry’s first Front Loading Washer with Heater Drying function up to 1kg (Hybrid Dry Lite).
By incorporating Panasonic’s patented ‘nanoe X’ technology into products such as air conditioners, air purifiers, hair dryers and refrigerators, Panasonic also provided customers with advanced solutions for a healthier and cleaner lifestyle.
Beyond its innovative products, Panasonic also invested in enhancing touchpoints to create meaningful interactions with customers. The brand established showrooms and Beauty Displays in prominent locations, while shopfront investments featuring the Prime+ Edition Display Racks and the Care+ Edition Display Racks serve as immersive showcases of its cutting-edge products and invites customers into the world of Panasonic innovation.
Visit www.panasonic.com/ph/ for more information.
