Breakfast cereal

Breakfast cereal

In perhaps the most head-scratching thing millennials have allegedly killed, one survey found 40 percent of millennials find the cleanup involved in eating breakfast cereal – putting the bowl in the dishwasher? – inconvenient; it’s easier to grab portable food, such as a breakfast sandwich or yogurt, on the go. (Some millennials hit back at this notion, saying they actually don’t eat cereal because it’s processed food lacking in nutrition, expensive and full of sugar). In any case, cereal saw a 5 percent drop in sales between 2009 and 2014. Kellogg cereal company, though, is getting creative by tapping into millennials’ love of Instagram-worthy food, partnering with celebrity chefs to incorporate cereal into visually appealing concoctions. Corn flakes with avocado and cayenne pepper, anyone?

Turns out, this is the correct time to eat cereal. 

Sign up here to get Reader’s Digest’s favourite stories straight to your inbox!

Source: RD.com

Advertisement

Never miss a deal again - sign up now!

Connect with us: